It’s common sense that in order for people to buy into a brand, the brand’s voice has to be trusted. A GP is not going to prescribe a drug that promises “life-changing consequences” without trusted evidence of its efficacy. Long-term…Read more
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Last Sunday Caroline, Sam, Raakhee and I donned inflatable boob outfits and ran 13.1 miles around Bath for Coppafeel!. As you would have been able to tell from our previous Saatchi Heart blog post we are not athletes, for the…Read more